Magna Global in their latest ad spending forecast noted; sports betting is becoming a major category; until now local and digital media have captured the bulk of the spending, but national TV will increase its share as it is legalized in ever more states (New York this year, California and Texas possibly in 2023).
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¡°Oh well,¡± Kevin says with a shrug.
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The survey comes more than four years after the Supreme Court effectively legalized commercial sports betting in the United States. As of this month, 35 states and the District of Columbia have authorized the practice in some form, with Massachusetts becoming the latest state to do so in August.