Trust is of paramount importance


And gaming companies are hoping sports betting will lead younger audiences to play online games like slots, blackjack, poker, and other traditional casino products, where the margins are much higher for the house.


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There need to be controls in place to help players recognize their limits. Operators must show responsibility, though there are varying levels of permissiveness based on state regulations. It appears that those that are proactive in allowing players to set limits and which prominently display such tools for customers tend to have better long-term player retention.