Betting may provide both financial and emotional benefits. However, the trend related to gambling¡¯s rising popularity will never fade. People will always be interested in playing slot machines and placing wagers on sporting events.
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Promoting entertainment websites or services requires a lot of effort. This is because many companies compete against each other to be noticed; this makes it difficult for anyone to stand out. Some companies choose to use celebrities as promotional tools in this case. Conor McGregor is one example of someone famous for his many promotional deals and product partnerships. Companies frequently use Cristiano Ronaldo due to his fame. Other famous athletes like Conor McGregor earn money outside of athletic competitions by acting as brand ambassadors for famous brands. Like the ¡®King of Ads¡¯ Ronaldo, McGregor has several partnership deals that make him a lot of money. He entered a deal with Poker Stars in 2015 to act as their worldwide ambassador. Conor Mcgregor has been a brand ambassador for Parimatch since February 2019. Before that, notorious former boxer Mike Tyson was more famous for his business deals and endorsements than his powerful uppercut when he was the world¡¯s heavyweight champion. After quitting his boxing career, Tyson continued to endorse brands through a one-year sponsorship deal. He¡¯s been avidly involved in poker for several years and enjoys the rush he gets from playing.

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There are no significant differences in self-reported sports betting by educational attainment or household income level. For example, 18% of college graduates say they have bet on sports in some way in the past year, as have 20% of non-college graduates. Similar shares of adults in upper-income (22%), middle-income (19%) and lower-income households (19%) say they have bet on sports in the past year.