¡°Sports gambling is no longer taboo,¡± says Luke Beshar, VP of insights and analytics for Team Whistle, a New York-based sports and entertainment media company that targets the under-35 audience. ¡°In the past, it was reserved for Vegas, and there was a social stigma about it. Now, it¡¯s a way to engage and get skin in the game as people are watching the game.¡±




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