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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
Sports betting is among the top growth areas on Twitter, increasing by 300% over the past four years and making it comparable to rising categories like cryptocurrency and NFTs, according to Dupree.

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"[Sports betting] might not have the overall and history and scale because it's more of a recent phenomenon, but we've seen sports betting conversation very much mirror that hyper growth over the past couple of years," Dupree said.
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