National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.



Michigan has won $2 billion online since Jan. 2021; Connecticut $199.7 million since Oct. 2021; West Virginia $137.4 million since July 2020; and Delaware $42.2 million since Dec. 2013. Nevada offers online poker but does not break out that revenue separately from the in-person revenue casinos report to the state.

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