Sports betting ads are also going beyond traditional media outlets. For the 2022-23 season the NHL, in a first, will feature a ¡°3¡±x ¡°5¡± ad patch on the front of players uniforms. Three of the 32 franchises will have a patch associated with casinos and betting. The Arizona Coyotes will have an ad from Gila River Resorts and Casinos; the Vegas Golden Knights with Circa Sports and the Washington Capitals with Caesars Sportsbook.



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Sports teams benefit greatly from sponsorships; these connections between sports franchises and sportsbooks help both parties. Smaller athletic teams can also benefit significantly from larger betting sites. These sites provide platforms for teams to use contract funds provided by betters. Sports teams and brands can profit from paid field ads during athletic events. This allows them to generate revenue through sponsorships, which is most teams¡¯ primary income source. These funds are then used to improve overall performance and pay for equipment and facilities. Many believe that sports teams would struggle if their sponsors ended their funding. Sports teams have more potential investors and advertising opportunities, which is believed to make them more stable. Supposedly, small businesses struggling with huge sponsorship contracts would be commonplace. Smaller companies occasionally look for athletes in lower athletic leagues. Doing this allows them to profit from lucrative endorsement deals in the long term. These deals are a great opportunity for great marketing for larger sports leagues¡ª such as football. Since billions of football fans are worldwide, these sponsorships are even more valuable.

But the odds of getting lawmakers to do anything after July 31, the unofficial end of the legislative session, are slim.
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