Employees working in other sectors that experienced significant challenges during the pandemic, such as education, said the crisis showed just how ill-equipped their industries were to properly deal with such obstacles.

4. Royalties

Any advertiser can choose from different bidding strategies. If they want to generate traffic to their site, for instance, they might choose to do “cost-per-click” bidding, where they pay when someone clicks on their ads. They can choose a maximum amount they want to pay for that click, and each time an ad is eligible to appear for a search, an auction will determine whether the ad shows up, and in which position.
As retailers reopen, retail associates are among the most sought-after positions.

AdSense counts more than 2 million content publishers as customers. Approved publishers can enter their Google code onto their sites or videos, and advertisers bid to show up in those ad slots in auctions.


“They want to silence us because of the election,” Trump said from the enormous screen. “They know the results. They know what really happened.”

Google Ad Manager is an ad management platform for large publishers that have a significant amount of inventory they sell directly to advertisers. The platform supports multiple ad exchanges and networks, including Google’s AdSense, Google’s Ad Exchange (which lets publishers open up their ad inventory to a bigger pool of demand), and other third-party networks and exchanges. It includes pieces of its $3.1 billion DoubleClick acquisition from 2007, including DoubleClick for Publishers and the DoubleClick Ad Exchange.

It’s also possible to cross-sell some digital products at the end of the event. This is a pro tip recommended by Navid Moazzez, a virtual summit expert who made $60,000 in his first event.